TV viewers turn to social media to discuss programming, commercials
Socializing the television experience is an attractive proposition for content owners and marketers alike—as well as for many viewers who enjoy discussing their favorite shows online, either before, during or after watching. And the trend, helped largely by smartphone- and tablet-driven multitasking, is growing: Social TV analytics company trendrr reported that the number of social conversations about TV on several leading social sites rose from just over 10 million in June 2011 to over 81 million by June 2012.
Almost seven in 10 consumers said dealership reviews affected their purchase decision
Just like consumers in almost every other sector of ecommerce, car shoppers are doing their research online before heading out to make a purchase. According to an April 2012 poll by Digital Air Strike of US consumers who had purchased a car in the last six months, review sites were a widely used tool by car buyers during the research phase of their purchase process. In fact, 69% of consumers said review sites had an impact on the dealership they visited.
Revenue from social networks will skyrocket by 43 percent this year, largely due to successes in advertising and social gaming. Companies like Zynga, though, are suffering losses despite increased revenue. Analysts discuss revenue possibilities.